W3 WORLD
ABOUT
We are a standalone brand in a sea of normalcy and insipid stigmas. We’re a voice for all the lads and their dads; all the men who want to tear down the convention of male skincare, and embrace an enriching routine.
For the early risers; the night-time advisors.
You don’t need to wear “the night before” on your face the next morning. Nor should you feel guilty for listening to your wants and desires.
For the break-freers; the trend-foreseers.
The audaciously intrepid. Why follow the trend? Why not pave your own way?
For the go-getter; the do-betters.
The ones who arrive before anyone and leave after the cleaners. The workaholics. Who wants to look fresh, regardless of the stress.
For the unbridled; the Sunday-idled.
The men who never stopped dreaming. Who grew up, but allowed their aspirations to grow with them.
For the creative-minded; the unguided.
When thinking outside of the box isn’t a work tool, but a way of life. The only way you know how to live life. And never settling for the norm.
For the laid back; the sitting chap.
The lads who let the world come to them. Never in a hurry, always looking spot-on. Who move at their own pace and never apologise for it.
THE JOURNEY
Born out of a need for better skincare, W3 set out to create a range of moisturisers that men can trust and rely on. Gone are the days of stealing your partner’s products; a new dawn has arrived, where men feel inspired to do better by their skin and their mental health. We understand that everything is interconnected. And we understand the need to feel like you – unapologetically you.
